Seminar and Virtual Event Marketing Experience
If you’re looking for help and advice for promoting your seminars, workshops, teleseminars and webinars, SeminarMarketingPro.com can help.
Founder and President Jenny Hamby has been promoting events and information products since 1995 and has worked in a variety of industries, including financial services, inventory management, negotiations, Neurolinguistic Programming (NLP), trade show marketing, elder and disability law, behavior-based safety, Enterprise Resource Management, and Internet marketing.
If you want to:
• Create a free resource and campaign to build your list
• Offer a teleseminar or webinar to promote a product or service
• Create and promote a teleseminar or webinar series on a for-fee basis
• Promote an in-person seminar or workshop
…we can help! Check out our services here.
Rave Reviews from Speakers and Experts
Past and current clients include Chicken Soup for the Soul co-authors Jack Canfield and Mark Victor Hansen, Internet marketer and MarketingOnline.com Founder Alex Mandossian, Guerrilla Marketing Coach Founder Mitch Meyerson, NLP experts Tim and Kris Hallbom, author and accelerated learning expert Bobbi DePorter, and T. Harv Eker, founder of personal development company Peak Potentials.
Take a look at some of the testimonials we have on file.
“What Jenny Hamby does better than anyone else I’ve ever hired is turn words into profits!”
~ Alex Mandossian, world-renowned electronic marketer, www.AlexMandossian.com
“I felt that our company had done a competent job of marketing our seminars, but I didn’t know how much better we could be doing until we started working with Jenny. … She really helped us connect with our audience. With her help, we reached our seminar marketing goals and our backend sales goals.”
~Cheryl O’Donoghue, founder of Business Insights
“Jenny is an absolutely incredible writer. … I’ve used a lot of copywriters and Jenny is the absolute best.”
~ David Oliver, founder of The Leverage Team and BipolarCentral.com
“I’ve just posted a review of the seminar marketing programme. It’s brilliant stuff. it’s really how to material, and the good thing is that it can be implemented in small segments. We saved $419 for a client based on a 10-second segment on printing. …I’ve really enjoyed it, and based on the CDs and the books, I’ve made lots of my customised notes for implementation.”
~ Tom “Bald Dog” Varjan
“Planning a seminar involves a LOT of stuff: Marketing strategies, writing ad copy, logistics, promotions via direct mail, email and websites; the list goes on and on. This is the first book I’ve seen that pulls ALL of this together into a coherent single plan, with a focus on true Guerrilla Marketing.
“Jenny’s formula for seminar marketing is in this book, and I wouldn’t want to do that job without it. She knows this game inside and out, and even the simplest of her recommendations will pay for the cost of her toolkit many times over.”
~ Perry Marshall, author of The Definitive Guide to Google AdWords, www.PerryMarshall.com
“Everyone knows that Jenny Hamby is an outstanding marketer. But what most people don’t know is that Jenny Hamby also writes copy … GREAT COPY. Jenny crafts spot-on emails, ads, web copy, and direct mail pitches that are clear and persuasive, get more attention, and sell more products and services … like no one else we’ve ever worked with. She’ll not only turn you around but also Jenny will improve your bottom line. I highly recommend Jenny for any business — small or large – that wants to increase their productivity and profitability. I feel so fortunate to have found Jenny Hamby.”
~ Tom Jackson, President, Graduate and Professional School Enrollment Management Corp.
“Jenny Hamby is the “guru” of seminar marketing. She has been there and done it. I highly recommend her course, own my own copy of this excellent resource, and have used many of her ideas to help my clients created powerful promotional materials.”
~ David Frey, President, Marketing Best Practices Inc., www.MarketingBestPractices.com.
“I have been reading your newsletters with great pleasure and interest for a couple of months now. Having worked in the past with the late, great Howard Shenson and Dottie Walters I think I know a good thing when I see it and in your advice I consistently see the best available.”
~ Professor Tom Lambert FRSA, SoA
Chairman and Founder, ICfCE
Chairman Global Economic Development Alliance
Global Chairman – DSA (Singapore)
Advisory Board – Global Business Partnership Alliancex
Advisory Board; EBBS International Business School
Professor, Management – Rushmore University
“How to Successfully Market Seminars and Workshops by Jenny Hamby is a must-have for any seminar marketer. This brilliant guide takes you step by step from planning to making the sale. Jenny’s superb copywriting skills are evident in every page of this book. and I particularly like the user-friendly layout that allows you to make important notes on every single page. It’s really a quick read, but it’s a lifetime resource. I highly recommend it.”
~ Mitch Meyerson, President, Guerrilla Marketing Coach and author of Online Marketing Superstars
“What a fabulous hour spent with Jenny. I was feeling frustrated and overwhelmed with marketing my wonderful seminar and I didn’t know where to turn. I had been to Jenny’s website, received her publications and decided to give her a try. I wasn’t disappointed. Not only was the hour chock-full of helpful information, she listened to my concerns and tailored the information to my specific needs. I didn’t feel like I was being “sold” to and that my concerns were legitimate, but there were viable solutions. I feel like I got the information I need to move forward and feel confident I have a place to go if I need more help.”
~ Cathy Severson, MS, http://www.passporttopurpose.com
“Jenny Hamby’s critique of my seminar direct-mail flyer was a breath of fresh air. My goal is more people in the room and more dollars in my wallet. With Jenny’s ideas on word-choice, clarity and placement a marketing piece that is bringing a good response just got better. I recommend Jenny as someone who clearly understands the marketing of self-sponsored seminars.”
~ Linda Gabbert Keith, CPA, CSP
“Jenny Hamby writes in her client’s voice using their customer’s language. Her secret weapon? Research. By digging way down deep to reveal your customer’s true emotional buying triggers, Jenny writes copy that converts casual prospects into guaranteed buyers. That’s why Jenny’s the top writer we recommend for seminar marketing and information product sales letters.”
~ Barbara Rozgonyi, founder of CoryWest Media and WiredPRWorks.com
“I am incredibly impressed by Jenny Hamby and her enthusiasm, reliability and creativity. While I didn’t ask her to create my sales letter because I’m a writer myself (actually a journalist and author), I really needed a critique from her so that I could drastically improve my piece. Jenny was full of many, subtle, but professional, effective suggestions. She also zeroed right in on the softer, compassionate approach that I wanted to take and offered ideas that fit right into that mindset. If you want prompt, pleasant copyediting, you should hire Jenny now. “
~ Connie Bennett, Author of SUGAR SHOCK!, www.SugarShockBlog.com
“My company does GIS analysis for commercial real estate companies. I was in desperate need of advice and counseling on marketing my services online. Jenny provided that and has been extremely helpful and professional with her advice and copywriting skills. Jenny helped write my sales page and the copy for an online video. Anyone looking for a professional counsel concerning online marketing and copywriting should take the time to talk personally with Jenny Hamby. I can assure you, you will not be disappointed. I have loved working with her and plan to do so in the future. “
~ Kent Lawrence, President, Prestwick Commercial Investments
“If anyone ever says, ‘Why should I pay you so much,” tell them it is because you get it right the first time every time. And your work creates the right tone with the message, and that sells to clients.”
~ Pamela Wedgeworth, Managing Director, Wedgeworth Business Communications
“’Absolutely amazing’ is what I have to say about your copywriting skills. Somehow you managed to get inside my head and write as though you were the expert in my field…. I tried this myself and ended up with a confusing site that left visitors bewildered. The good news about my disastrous attempt at copy writing is that it made me quite appreciative of your valuable talent.
“Your genuine interest in learning about my business, your ability to work hand-in-hand with my web master, and your willingness to share marketing techniques that you know will work–are all icing on the cake, that I didn’t expect and was thrilled to receive. My only reluctance in giving you a glowing ‘thank you’ is that others will read it, recognize the gem in you, and book up all your time! So, save some time for me missy, ‘cuz I’ll be back!”
~ Leslie Buterin, Founder, Top Dog Consulting
“Jenny Hamby knows how to promote seminars! Her direct-response copy and multi-channel marketing have generated average response rates of 10% for IWOC’s seminars, adding several thousand much-needed dollars to our coffers. She has been invaluable in promoting IWOC events. I highly recommend her services.”
~ Harry Karabel, Vice President, Independent Writers of Chicago, Chicago, IL
“Your e-book is just too much. I have only practiced 10% and I am making so much money I have lost count. After our first seminar, we were noticed by a national government organisation who was impressed about our ‘30’ turnout. They asked us to come for money to perform our ‘magic’ all over the nation in 8 geopolitical zones. Secondly, we are planning the next seminar for July and we are already expecting 125 participants using your time-tested result-getting methods! You should asking for royalties of every seminar your book has spurn!!”
~ Olayinka Ayankogbe, Lagos, Nigeria
“I have to make a confession. When I got on our call for your critique of my marketing materials, I expected you to spend our time selling me on your consulting services. I signed up anyway, thinking that I might be able to pick up a few tips for pitching services. Was I surprised when you delivered what you promised – a detailed, customized critique of my marketing materials. I have 3 pages of notes from our call – dozens of very specific suggestions that pointed to exactly what I’m doing in my marketing. I’m promoting 8 seminars this year, and I’m confident that I’m going to see increased registrations based on your ideas. This time was very well spent.”
~ Jeremiah Desmarais, Vice President, Marketing, Novax University
“Thank you so much for your time yesterday! You helped to confirm my current direction and provided the advice that I needed to move forward with confidence. Most notably, your humility and transparency is a refreshing breeze in this world of stifling self promotion and ‘look at me’ puffery.
“Our conversation gave me the sense that you genuinely care. You could have made $200 (or more) in the time that our conversation took, but instead you shared openly and held nothing back. As a result, Jenny Hamby ‘stock’ has just gone up in my eyes. The world needs more consultants like you Jenny! I feel like I have a new friend as well as colleague who I can trust to help me ensure my clients’ success.
~ David Polczynski, Polczynski Group
“It’s 2:00 a.m., and I can’t put you materials down. You are an angel. Thanks for making this available to me.”
~ Tony Williams, CEO of United Landlords Association, a landlords education and resource company
“Jenny, you are awesome. Your seminar book has paid for itself many times over. We used your template for email seminar marketing and have had over 60 bookings out of 1 email to a list of 400 and now we are having to book people into future seminars as this seminar is at capacity. (In fact we were only expecting 30 bookings) We expect to net over $100,000 at of this seminar in the speaking, training and consulting that comes out of it. Talk about a great ROI! You are the bomb J”
~ John Anderson, Marketing Manager, Vocal Intelligence, Melbourne, Australia
“Jenny Hamby’s guide to How to Successfully Market Seminars and Workshops is an amazing tool for anyone to promote themselves as a professional speaker who offers seminars. It packs a heavy amount of valuable, ready-to-use-now information that will give you the edge needed to create a successful marketing campaign for your seminar. And……this guide has a wide column on the right side for notes and mind maps. This is a total must-have for the creative, visionary minded professional speaker.”
~ Courtney Ragonesi, Seminar Producer, The Illustrious Group
“This seminar package is second to none. … It’s definitely helped put people in our seminars. … Get this book. You’ll be delighted you did. More importantly, you’ll money.”
~ Michael Krisa, Business Development Manager, Broker Agent News
“Thank you, thank you, thank you — and thank you again, Jenny, for all the work you did putting together and getting the word out about the book writing seminar. I don’t think there’s ever been an IWOC event that received more publicity.”
~ James A. Kepler, Adams Press, Chicago, IL
“Jenny knows more about how to market and make money from seminars that anyone else – period! Listen to her, she’ll not only help you fill your room but also save you a fortune by making sure you avoid the traps that have cost so many seminar promoters a fortune.”
~ Charles Moyer, President, Fat Margins, www.FatMargins.com
“Jenny Hamby’s How to Successfully Market Seminars and Workshops home-study program gave me the focus I needed to promote my technology seminars. Jenny explains in an easy, how-to language, the steps to take to create a successful seminar marketing promotion. Whatever you do, do not forget to utilize Jenny’s personal marketing campaign evaluation, included free with her workbook. Her evaluation of my most recent seminar marketing campaign, received just days after I submitted my certificate, contained detailed feedback and suggestions that I immediately incorporated into my campaign. Thank you, Jenny!”
~ Patric Welch, President, Noobie, Inc., www.NoobieInc.com
“This should be mandatory reading for anyone who is thinking about doing their own seminars … you certainly have contributed to my success.”
~ Mike Fink, Trainer and Speaker, Magician Within, Los Gatos, CA
“No matter how great your seminar material is that you give people when they come to your events, the key to your long-term success will lie in your marketing efforts. This book will give you help in that precise area. As a copywriter, Jenny has a unique insight on how to get ‘butts in seats.’ She is a true expert on writing copy for events, among many other things.
“I would suggest you get out your highlighter because this book is packed with useable content. … the list of accolades I could provide for this book goes on and on.”
~ Fred Gleeck, information product consultant, www.seminarexpert.com
“[How to Successfully Market Seminars and Workshops] has been very helpful tool for me. It’s saved me a lot of time and a lot of money in getting my marketing campaign up and running.”
~ Tony Piazza, Sound Mind Training, Austin, Texas
“I am so glad that I met you and had the opportunity to read your book How to Successfully Market Seminars and Workshops. You did an awesome job of covering every single detail, I couldn’t imagine trying to plan and conduct seminars without knowing what you offer in this book. I honestly believe it will make the difference of making money and losing money. Thanks a million.”
~ Tony Zito, Successful Agents Online
“Jenny Hamby’s How to Successfully Market Seminars and Workshops: A Practical Guide for Creating Effective Seminar Marketing Plans and Powerful Promotional Materials is a valuable resource for anyone responsible for the success of their training program. The manual is packed full of suggestions for ensuring maximum attendance at the best price. I have used Jenny’s tips on flyer layout, contacting prospects, and follow-up in our program which have helped us to increase attendance as well as the number of returnees. By following Jenny’s guide for qualifying prospects, I am reaching our target market. I highly recommend Jenny’s guide to all seminar marketers.”
~ Judith Christ, Education Programming Coordinator, Bucknell University Small Business Development Center, Lewisburg, Pennsylvania
“Incredibly detailed and filled with actionable ideas, How to Market Seminars and Workshops outlines how to attract attendees at a time of increased workloads and slashed budgets. You’ll learn how to make your seminar irresistible to both employees and self-employed professionals.”
~ Roger C. Parker, “The 32 Million Dollar Man”, http://www.onepagenewsletters.com
“I purchased your book a year or so ago and continue to use that as a reference as well. An excellent reference for seminars, but also a great source for marketing ideas in general.”
~ Mark Bishop, www.thetrustedseller.com
“As a seminar speaker and promoter, I have to look at the most complete desk reference guide available. Jenny has created the most comprehensive system available. It is fail safe for the new promoter and the seasoned professional. I will always keep it handy.”
~ Mitch Carson, speaker, author, seminar promoter, www.impactproducts.net
“From the first time producer to the expert, this resource is a must have for anyone serious about marketing public seminars.”
~ Carole Copeland Thomas
Speaker, Trainer, Radio Host, Public Seminar Leader
C. Thomas & Associates
“Jenny, when we first decided to purchase How to Successfully Market Seminars and Workshops, we had concerns about the price and whether we would receive a return on our investment. For us, your step-by-step guide meant the difference between success and failure. The information and knowledge we gained from you saved us thousands of dollars in unnecessary marketing expenses. We will continue to earn financial rewards for years to come knowing what we now know. We hope you get the message out to everyone in the seminar business that if they do not have access to your information, they are losing money.”
~ Maria Ngo and Ray DuGray
Professional Speakers, Trainers, and Performance Consultants
Founders of Las Vegas Eduvacations:
Professional Development Learning Retreats
“This is the most complete step-by-step guide to selling seminar seats that I’ve ever read, and I’ve read them all. I love the tell-it-like-it-is nothing-but-the-red-meat style. If you don’t have this stuff, you’re not doing all you can to sell your seminars. Any presenter who doesn’t buy it is making a $100,000 mistake. And if you don’t find a tip that you’re not yet using, you must not be awake. Thanks, Jenny!”
~ Patrick Wahl, DMD, MBA, Office Magic, www.officemagic.com
“Using Jenny’s book has helped me better grasp the business of seminar marketing. I was able to use the instructions outlined in her book to create a fantastic marketing brochure that has been well received. Anyone using seminars and workshops to promote their business must grab Jenny’s book and consume every piece of valuable information. It’s a must have!”
~ Craig Haskell, www.LandlordSupport.com
“Your entire system, How to Successfully Market Seminars and Workshops, is well designed and offers significant opportunities for anyone that is interested in developing Seminars for public, corporate, or government presentation … The entire program you’ve developed is totally applicable to those either starting a Seminar and Workshop practice, or those of us that are long experienced in the field, probably a bit jaded, and think we’ve seen it all in our careers; trust me, there are facts, opportunities and learning still out there for us! How to Successfully Market Seminars and Workshops offers new learning and opportunities for even the most experienced among us. Thanks for developing it!”
~ Alan Guinn, Managing Director and CEO, GCG Worldwide/The Guinn Consultancy Group, Inc.
“Jenny, I just finished tearing through your How To Successfully Market Seminars and Workshops system, and WOW was it great. Not only was it well-designed, concise, and informative, but there were some key benefits I was NOT very familiar with. For instance, I thought your content on “post-registration” marketing in Chapter 11 was very important. Most people think once the sale’s over, then you job is done. As you know, nothing can be further from the truth.
“Also, even though I am an experienced marketer, the subject covered on pages 12 and 19, in your Bonus, “How To Build Your Mailing List From Scratch” your tips were DEAD ON, and in fact, represented the lion’s share of sales I made for my recent Maverick Marketers Mastermind Meeting. Lastly, your 29-Step Checklist is something I will definitely look at BEFORE I take my next website ‘live.’ Thanks for all your great suggestions!
~ Craig Garber, The “King” of Copy, www.KingOfCopy.com
“Where were you forty years ago when I first started getting involved with seminars, workshops, bootcamps and all the other forms of group communications? You would have saved me the cost and worry of a whole load of hard lessons. In my opinion, “How to Successfully Market Seminars and Workshops” should be made COMPULSORY READING for EVERYONE who is even just thinking of putting on a seminar or a workshop. … Your Guide shows how to get it right and succeed and make money EVERY TIME. You set the whole process out so simply, and in such detail, that it is easy for anyone to follow and get it right first time – and your checklists are superb!
“How to Successfully Market Seminars and Workshops should be in the hands of every independent service professional, small business owner and entrepreneur who wants to build their business using this powerful method. (Actually, a lot of the big companies could learn a few things too.)”
~ John Williamson – The Wealth Coach ™
“The UK’s Original and Most Distinguished Wealth Coach”