Do You Have Enough Seminar Content?
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
When you’re planning your first event, you might struggle to figure out how much information you need to share to make attending your seminar “worth it” for attendees.
Here are some suggestions:
- If YOU don’t think you’re offering enough content, you’re probably right. Trust your instincts and add more information.
- Survey prospective attendees to see what exactly they want/need to learn. Choose the topics that are most popular and appropriate for your seminar and expected audience. Then provide as much information as attendees need to reasonably be able to achieve the results you promise.
- Create a detailed outline of lessons that you’ll teach. Run the outline by potential attendees for their input about whether you’re covering enough.
- When developing your presentation, incorporate as much content as possible into your outline. Then identify which chunks of information must be included no matter what. Also identify which elements could be cut from your presentation if your audience seems to understand what you’re teaching — or, alternatively, which examples, exercises and lessons you can add if needed and if you have time.
- Do a beta test of your event. Invite a small number of people to participate in the first run of the seminar. In exchange for their honest and comprehensive feedback on your event, you can offer them steeply discounted or free tuition.
By following these simple steps, you’ll feel good about the value you’re offering to your attendees. And with the content your attendees are getting, they will definitely get their money’s worth out of your event.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.
For 31 of her most powerful seminar marketing secrets, click here.