Test Drive Your Seminar
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to get more butts into your seminar seats? Let prospective attendees sample the content before they decide whether or not to register.
This powerful sales trick is not new. After all, when you visit a bookstore, you get to flip through books before deciding to buy. When you visit a car dealer, you get to test drive a car before deciding to buy. Heck, when you go an ice cream shop, you can even sample the goods before deciding which flavor you want to buy that day.
So why not offer the same courtesy to your attendees?
Here are four ways you can let prospects take your event for a test drive:
- Offer a free preview event, ranging anywhere from 90 minutes to a full day.
- Give them a free CD with 45 to 70 minutes of free content.
- Post a 10- to 20- minute video clip of your material on your website.
- And my personal favorite … offer a free or low-cost preview teleseminar.
You know your seminar is chock full of valuable content, so pique the palate of your prospective seminar attendees with a taste of what they’d be missing out on.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.
For 31 of her most powerful seminar marketing secrets, click here.