Do You Offer More Than One Seminar That Appeals to the Same Audience?

Here’s How to Tell If You Should Promote the Events Together … or Keep Them Separated

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s more cost effective.

Promoting multiple seminars at once may be cost-effective. But it may not be as profitable. Here’s why.

Research has shown that marketing multiple events at the same time lowers response rates for each individual course. Prospects may feel like they have to choose between the seminars. A more effective strategy to maximize attendance in each course is to market them separately.

To find out what works best with your audience – and to determine which approach generates the most PROFIT – test a multi-seminar promotion against a single-seminar promotion.

TIP: If you decide to stick with promoting multiple events at once, enhance prospects’ tendency to want to pick one event over the others by offering a discount or other reward if they register for all of the events.

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.

To explore how Jenny can help you generate more registrations and profits from your seminars, workshops and webinars, book a 30-minute complimentary discovery session.