Proving That Attendees Need Your Seminar

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

You know that your seminar delivers tremendous value and tons of useful content that could very easily transform your attendees’ lives. But first you need to convince them to register for and attend your event. 

Unfortunately, your marketing campaign seems to fall short. Prospects open your emails and click through to your event sales page. But they just won’t take the final step of signing up for your event.

Part of the challenge involves getting prospects to recognize that they are, in fact, the ideal prospects for your event. To ensure that prospective attendees recognize their need for your seminar content in your marketing copy, make sure that your promotional materials include a “Who Should Attend” section or otherwise identify your ideal prospects. For example, you could address your audience in the headline (“A Special Offer for Seminar Promoters…”) or in the salutation (“Dear Seminar Promoter,”).

If you have the time, space and inclination, here are 3 more ways to make lights go off in your prospects’ heads…so they sit up and say, “Hey, this is just what I need!”

  1. Include a list of common challenges that attendees will be able to overcome after attending your seminar.
  2. Present a checklist of benefits that your prospects want…and that you’ll help them achieve.
  3. Include a collection of case studies or a short list of specific results to illustrate how past attendees put your information into action.

While you can’t ever “make” someone register for your event, you can create marketing copy that makes your seminar seem irresistible. Incorporate these proven ideas to help prospects recognize that they are the ideal candidates for your training – and that your event is what they’ve been waiting for.

guerrilla-marketerJenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.

To explore how Jenny can help you generate more registrations and profits from your seminars, workshops and webinars, book a 30-minute complimentary discovery session.