Sell Seminar Seats Fast
Don’t Want to Wait Weeks Before You Sell Enough Seminar Seats to Meet Your Minimum Goals? Use These 6 Secrets to Fill Seminar Seats Quickly
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.
The most obvious and easiest of these seminar marketing secrets are:
- Being the first to offer a seminar on whatever hot topic your prospects are begging for
- Proving that your seminar delivers the results and benefits your customers want
- Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)
- Limiting the number of seats … and telling prospects that reservations are being taken on a first-come, first-served basis
- Rewarding prospects who respond quickly
Then there’s the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.
If people know, like and trust you, they’ll welcome communication from you … and eagerly scan (and maybe even read!) the marketing messages you send.
If they REALLY know, like and trust you – and your event meets the criteria above – they’ll race each other to the registration line.
