I revisited a question recently that someone in my audience had asked me years ago: based on your experience, what qualities or traits are required to be a successful seminar leader? I had seven things on my original list. Most still hold. One has become so important that it has effectively rewritten the others.

Webinars are one of the most powerful tools you have for building trust, demonstrating expertise, and selling your work. But most people are trying to run webinars using someone else’s model – one that doesn’t match how they naturally teach, communicate, or sell. That’s where things start to break down.

Have you ever watched a movie and caught a continuity error? An actor picks up a cup in his right hand. Cut to the next angle, and it’s suddenly in his left hand. It’s a small detail. But once you notice it, it pulls you out of the experience.

There’s a lot that goes into planning and promoting an event. You often know weeks — sometimes months — in advance that you’re going to host one. You’re securing speakers. Finalizing content. Choosing venues. Working through pricing. (And probably worrying about how you’ll fill the seats.)

How often should you email your list when promoting a seminar or webinar? Learn proven email frequency guidelines, when to increase volume, and how to email more without annoying your audience.

Struggling with low webinar attendance? Learn how to increase webinar attendance, decrease webinar no-shows, and get more registrants to actually show up live using proven psychological and tactical strategies.