Category Archives: Direct Mail

Tips for Effectively Using Direct Mail to Fill Seminar Seats

Digital marketing is, by far, the most popular way to promote events. But direct mail — or “snail mail,” as it’s sometimes called, still has its place. Let’s start by defining “direct mail” for anyone who is new to marketing.

Why Direct Mail Belongs in Your Seminar Marketing Mix

Seminar promoters love email marketing. And why not? It’s cheap, it’s easy, and it’s fast. You can wake up one morning and within an hour have a promotional offer whizzing its way through cyberspace to your prospective customers.