How do you get busy people to register for your event when they’re on the fence about attending? To fill seminar seats, you need a great name, a marketing plan, and a fresh concept. But you can also offer discounts to give an extra push to would-be attendees.
Figuring out what to charge for your seminar can be difficult for new seminar promoters. You don’t want to set your seminar tuition so high that it scares people away. But at the same time, you don’t want to leave money on the table.
Struggling to get prospects to pay the registration fee you’re asking for your seminar? Proving the value of your seminar is one of the primary goals of your marketing materials – and one of the hardest to achieve. Most of my consultations with clients focus on how to prove value in their copy.