Does Your Seminar Content Meet Their Needs?
By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
You’re planning to launch a brand-new seminar. But you’re not 100 percent sure that the content you’ve created is going to meet your audience’s needs.
Ever been in this situation? If so, here are three things you can do to get constructive feedback before you launch your marketing blitz.
- Set up an advisory board of trusted clients and colleagues. Have them review your seminar agenda and your instructors manual. Ask for input on what you’re missing … and what, if anything, you can cut.
Tip: If you want to cover information that’s somewhat outside your area of expertise, be sure to invite someone with that expertise to be on your board. You might even want that person to be a guest instructor.
- Ask your best customers to serve as a focus group. Deliver a private session of the seminar for free to this group … then ask for their brutally honest feedback.
- Offer the course at a discounted price and limit the size of the group so you can gather feedback and adjust your teaching as you go along. Be clear that attendees are expected to give lots of feedback throughout the course in exchange for the discount.
