Are you worried about getting your seminar promotions in the hands of the right prospects? Congratulations! You’re right to be concerned. Your mailing list can make or break the success of your seminar promotions. 

The best place to start is by looking at what you already have in-house. type of relationship with you or your company is preferable to no relationship at all. Before you start hunting for a mailing list to rent or purchase, first see what type of list you can put together on your own. Dig through client files, your Rolodex … maybe even your old telephone message pads.

The very best prospects for your next seminar are people who have attended other seminars you’ve given. The second best are those who have purchased something from you. The third best are prospects who have signed up for your mailing list, but have not yet converted to customer status.

If you’re ready to rent a list, look for prospects who have attended other seminars. The idea is that if they’ve paid to attend seminars in the past, they’ll pay to attend them again because they obviously enjoy and benefit from this form of learning.

The next-best prospects when renting or purchasing a mailing list are individuals whose profiles match the profile of your existing customers. For example, you may want prospects who are in the same age group, have the same job title or responsibilities, work in the same industry, are in the same income bracket, or even read the same magazines.

Many list owners, such as training companies and magazine publishers, make their mailing lists available for rent. To find a list that matches what you are looking for, turn to the Direct Marketing List Source®, published by Standard Rate and Data Service Media Solutions. It’s a huge directory of the mailing lists available for rent. Call your local library to track down a copy. Or contact the organizations directly for a referral to their mailing list manager or list broker.