When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s more cost effective. Promoting multiple seminars at once may be cost-effective. But it may not be as profitable. Here’s why.
Have you fallen for the myth that your seminar-marketing campaign is a total failure if your response rate is less than 2 percent? Well, guess what … it’s not uncommon to have a response rate of less than 1% when promoting a seminar.
Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.
Many providers are using a combination of direct mail, Google AdWords, space ads, banner ads, exhibits, and clearinghouse links to drive visitor traffic to their web sites. Web-site visitors typically enter the web site through special landing pages that providers create for each marketing channel.
Offering your seminars through a local community college seems like a great way to generate income and clients … without the hassles of renting a meeting room, handling logistics or doing the marketing. You turn in your course description, then show up to teach.
You’re the king or queen of planning ahead, and you know you have excellent ideas for a seminar or workshop. You’re thinking about holding it right before your kids head back to school, but one thought keeps running through your head…
Want to get more butts into your seminar seats? Let prospective attendees sample the content before they decide whether or not to register. This powerful sales trick is not new. After all, when you visit a bookstore, you get to flip through books before deciding to buy.
Crafting a name for your seminar, workshop, or webinar can be a challenge for even the most experienced event promoters. As promoters, we want to be clear and informative, yet original and exciting.
Do you want to keep your seminar schedule running on time? You must figure out how to effectively encouraging prospects to get their butts back into their seats after each break.
Want to make your seminar an unforgettable experience? Arrange social activities in the hours – and even days – preceding and following your event. Social activities allow participants to relax and bond with each other, as well as give them another opportunity to get to know, like and trust you.