Are seminar no-shows a problem with your events? If so, you’re not alone. Depending on the type of event you’re offering, you might find that your no-show rate is as high as 75 percent. It’s demoralizing, expensive … and worse of all, means you aren’t getting in front of the people who need to hear what you’re here to share.
Want to drive event attendance and fill event seats? One of the best (and easiest) ways to achieve your goals is implementing a referral program that uses the strength of your network to generate awareness about your seminar or workshop.
How do you get busy people to register for your event when they’re on the fence about attending? To fill seminar seats, you need a great name, a marketing plan, and a fresh concept. But you can also offer discounts to give an extra push to would-be attendees.
Figuring out what to charge for your seminar can be difficult for new seminar promoters. You don’t want to set your seminar tuition so high that it scares people away. But at the same time, you don’t want to leave money on the table.
Struggling to get prospects to pay the registration fee you’re asking for your seminar? Proving the value of your seminar is one of the primary goals of your marketing materials – and one of the hardest to achieve. Most of my consultations with clients focus on how to prove value in their copy.
One of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start promotions.
Are you worried about getting your seminar promotions in the hands of the right prospects? Congratulations! You’re right to be concerned. Your mailing list can make or break the success of your seminar promotions.
Do you promote your seminars enough? Chances are the answer is “no.” Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work.
Want to know the easiest way to promote your seminars and workshops? Simple – get other people to promote your event for you. Word of mouth means less work and expense for you. And don’t overlook the power and impact of referrals and recommendations.
When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s more cost effective. Promoting multiple seminars at once may be cost-effective. But it may not be as profitable. Here’s why.