Digital marketing is, by far, the most popular way to promote events. But direct mail — or “snail mail,” as it’s sometimes called, still has its place. Let’s start by defining “direct mail” for anyone who is new to marketing.
Seminar promoters love email marketing. And why not? It’s cheap, it’s easy, and it’s fast. You can wake up one morning and within an hour have a promotional offer whizzing its way through cyberspace to your prospective customers.
When marketing your own seminars, workshops and webinars, one of the greatest sources of frustration and confusion is wondering how your list and campaigns are performing.
Your Prospective Seminar Attendees Won’t Read a Long Sales Letter … or Will They? Discover How Much Copy You Really Need to Fill Seminar Seats.
Want to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try.
You know that your seminar delivers tremendous value and tons of useful content that could very easily transform your attendees’ lives. But first you need to convince them to register for and attend your event.
Is your seminar delivering enough content – and the right content? When you’re planning your first event, you might struggle to figure out how much information you need to share to make attending your seminar “worth it” for attendees.
You’re planning to launch a brand-new seminar. But you’re not 100 percent sure that the content you’ve created is going to meet your audience’s needs.
Building a successful seminar marketing campaign when funds are limited is challenging. Take, for example, a recent email I received from one of my newsletter subscribers.