One of the deadliest marketing mistakes you can make when trying to successfully promote your own seminars and workshop is launching your promotional schedule too late. Many new seminar promoters wait until four to six weeks before their events to start promotions.
Are you worried about getting your seminar promotions in the hands of the right prospects? Congratulations! You’re right to be concerned. Your mailing list can make or break the success of your seminar promotions.
Do you promote your seminars enough? Chances are the answer is “no.” Many seminar promoters think they can get away with contacting prospective attendees once or twice before their events. Then, if their meager marketing efforts don’t pack the room, they throw up their hands and declare that seminars don’t work.
Want to know the easiest way to promote your seminars and workshops? Simple – get other people to promote your event for you. Word of mouth means less work and expense for you. And don’t overlook the power and impact of referrals and recommendations.
When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s more cost effective. Promoting multiple seminars at once may be cost-effective. But it may not be as profitable. Here’s why.
Have you fallen for the myth that your seminar-marketing campaign is a total failure if your response rate is less than 2 percent? Well, guess what … it’s not uncommon to have a response rate of less than 1% when promoting a seminar.
Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.
Many providers are using a combination of direct mail, Google AdWords, space ads, banner ads, exhibits, and clearinghouse links to drive visitor traffic to their web sites. Web-site visitors typically enter the web site through special landing pages that providers create for each marketing channel.
Offering your seminars through a local community college seems like a great way to generate income and clients … without the hassles of renting a meeting room, handling logistics or doing the marketing. You turn in your course description, then show up to teach.
You’re the king or queen of planning ahead, and you know you have excellent ideas for a seminar or workshop. You’re thinking about holding it right before your kids head back to school, but one thought keeps running through your head…