When you offer two or three different seminars that appeal to the same audience, you might be tempted to market all of the events together. After all, it’s more cost effective.

Promoting multiple seminars at once may be cost-effective. But it may not be as profitable. Here’s why.

Research has shown that marketing multiple events at the same time lowers response rates for each individual course. Prospects may feel like they have to choose between the seminars. A more effective strategy to maximize attendance in each course is to market them separately.

To find out what works best with your audience – and to determine which approach generates the most PROFIT – test a multi-seminar promotion against a single-seminar promotion.

TIP: If you decide to stick with promoting multiple events at once, enhance prospects’ tendency to want to pick one event over the others by offering a discount or other reward if they register for all of the events.